Your print and digital marketing campaign is the best way to establish credibility for your target market. It needs to be in sync like a volleyball game with two equally matched teams! Have you stopped at the magazine section of your local grocery store? Colorful, glossy magazines are thriving! Men’s magazines, women’s magazines, sports, home décor, travel, daytime dramas, movie stars….
Yes, individuals love sitting in their favorite family room comfy chair, at their coffee table, or the beach and reading their favorite magazine. Readers love being a part of something that they can absorb and enjoy at their own pace. Everything comes to life in full color in a glossy magazine! The colors, the vibrancy, the feeling of permanency are many of the things readers enjoy!
Print marketing is also best known for establishing credibility! The old adage “I saw it in print” still holds true. Committing something to paper assures that it is permanent. Individuals who are reading local publications feel that sponsors in print magazines are confident that their business will be around for a very long time to support the local community.
There will be no announcement on the news that “John James removed his Twitter comments this morning”. Whatever is written in a print publication is out there and cannot be taken back! How your digital and print work together is equally important! Can your business easily be found with a search online? When the person inquiring finds your website, is it easy to navigate? When they take the next step of calling or emailing, are their questions answered within 24 hours? What is the path to bring this order to completion? A well-connected team working on print and digital will position you to be the leader in your field going forward!
Contact Anne Scallon for media and marketing strategies that best suit your goals.
We build long term relationships and are delighted to hear what our clients and business associates are sharing on Social Media!
Anne is one of the best marketing minds for small business. Branding, positioning and connecting with your audience. She can show you how it is done.
President, BNI Growth Partners & National Marketing Director, Healthcare Solutions
Anne has helped me and my business tremendously!
Owner of Lettuce Organize & Lettuce Clean
Anne has a dynamite personality and is a pleasure to work with. Always thinking of ways to help promote your business. Thank you, Anne!
Owner of Cathie’s Escape
If you are looking for marketing advice, to increase your revenue, become a brand name or expert in your field look no further! Anne not only has years of experience but also results to stand by her.
Owner of Sparkle by Nicole, Touchstone Crystal
“Hi Anne, You and your team did a wonderful job! It looks great and we have
all received compliments – very fun!”
Brickton Partners Stock Club Co-Founder
Anne does a great job promoting her clients. She listens closely to them and then works diligently to enhance their business. She has been in publishing for many years and know what is successful and what does not work. If you are looking to get more exposure for your business and increase revenue, call Anne today.
Century 21 Elm Realtor
Anne Scallon of Best Version Media is amazing. She has been handling advertising for our company for over a year. It has really paid off! Anne has been very attentive to changing our ad as needed and has encouraged us to add informative articles about painting to help end users understand the process of painting and preparation. We sincerely thank Anne for all her attention to our business.
Diana Austin Cavaliere
Owner of Creative Walls & Spaces
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