Your print and digital marketing campaign is the best way to establish credibility for your target market. It needs to be in sync like a volleyball game with two equally matched teams! Have you stopped at the magazine section of your local grocery store? Colorful, glossy magazines are thriving! Men’s magazines, women’s magazines, sports, home décor, travel, daytime dramas, movie stars….
Yes, individuals love sitting in their favorite family room comfy chair, at their coffee table, or the beach and reading their favorite magazine. Readers love being a part of something that they can absorb and enjoy at their own pace. Everything comes to life in full color in a glossy magazine! The colors, the vibrancy, the feeling of permanency are many of the things readers enjoy!
Print marketing is also best known for establishing credibility! The old adage “I saw it in print” still holds true. Committing something to paper assures that it is permanent. Individuals who are reading local publications feel that sponsors in print magazines are confident that their business will be around for a very long time to support the local community.
There will be no announcement on the news that “John James removed his Twitter comments this morning”. Whatever is written in a print publication is out there and cannot be taken back! How your digital and print work together is equally important! Can your business easily be found with a search online? When the person inquiring finds your website, is it easy to navigate? When they take the next step of calling or emailing, are their questions answered within 24 hours? What is the path to bring this order to completion? A well-connected team working on print and digital will position you to be the leader in your field going forward!
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